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Expert Reputation &
Strategic Communication
Your experts carry your company's reputation,
while much of what they know remains unseen by the market.
Positioning your experts intentionally within your communication strategy builds trust in the market,
which strengthens your business development and employer brand.
The workshop covers:
How expertise is communicated in your industry today
How experts in your industry are positioned, and where gaps remain
The potential of the expert layer for your company
We build together:
Defining expert roles linked to your key business goals
Running a pilot project with the right people in place
Implementing a company-wide system your team keeps using in practice
This includes:
Communication strategy with the expert layer from day one
The full communication system and team, set up and running
Hiring and training your CMO and team
This includes:
Your goals: aligning your public voice with your personal and business objectives
Your expertise: what you should be known for
Your challenges: self-confidence, public speaking and protecting your privacy
The workshop covers:
How expertise is communicated in your industry today
How experts in your industry are positioned, and where gaps remain
The potential of the expert layer for your company
We build together:
Defining expert roles linked to your key business goals
Running a pilot project with the right people in place
Implementing a company-wide system your team keeps using in practice
This includes:
Communication strategy with the expert layer from day one
The full communication system and team, set up and running
Hiring and training your CMO and team
This includes:
Your goals: aligning your public voice with your personal and business objectives
Your expertise: what you should be known for
Your challenges: self-confidence, public speaking and protecting your privacy
I take the time to understand your industry, then the exact stage your company is in, your team and your challenges. The model adapts to any company and any stage of communication development.
Together we build a communication approach that connects strategy with business development and your employer brand, made unique by the experts who carry it.
Clients know your experts before the first meeting, so every conversation starts with trust.
Your company becomes the one people recommend by name.
Good people look at whom they would work with and what an employer will invest in them.
When your experts grow and become known in their field, candidates see both.
For your experts, a visible reputation is an investment in themselves.
As their standing in the field grows, so does the trust in the company they represent.
Clients know your experts before the first meeting, so every conversation starts with trust.
Your company becomes the one people recommend by name.
Good people look at whom they would work with and what an employer will invest in them.
When your experts grow and become known in their field, candidates see both.
For your experts, a visible reputation is an investment in themselves.
As their standing in the field grows, so does the trust in the company they represent.
Your best experts can become expert voices of your industry.
Is your company ready to take an active role in it?
Nobody else has your experts. Build on their reputation, and your communication, business development and employer branding will be unique in your market.
We design strategies that reflect your true vision and turn your people into powerful media channels - accelerating trust, growth, and opportunity.
We integrate communication with business growth, market expansion, investor attraction, and new products - all anchored in communication and people.
VERA was founded by Dženeta Schitton – a strategist by training and instinct, with a background in law, business, and communication. Having worked across industries and tracked technological advancements, she realized the time has come for a new kind of agency - one built on new forms of cooperation and expertise. (VERA: Vienna Expertise Redefined Agency).
The idea behind VERA is to take a board-level perspective, oversee the crucial fields: from market positioning to investor readiness and then deliver directly and through a trusted network of collaborators.
Our trusted collaborators hold the necessary international certificates: from Google Analytics, Google Ads, and HubSpot SEO to CFA and ACCA, ensuring that every VERA project is executed on a strong professional and legal basis.
