Business development
Clients know your experts through their communication, so every conversation starts with trust. When people recommend your experts, they recommend your company too.
A new kind of agency · Vienna
Strategic communication built around your experts.
The VERA Communication Model brings your experts into classic strategic communication. Their expert reputation builds trust in your company and strengthens both business development and your employer brand, in the market where you are already known and in the markets you are about to enter.
Reputation is carried by people, but much of their expertise stays invisible to the market.
There is more content today than anyone can consume, so people notice less and less what a company says about itself. They trust people they can name and meet, and whose background they can check. Yet these people, from the CEO and the founder to the expert in the team, are rarely visible to the market.
A strong expert reputation is built in the work itself: in client meetings, at industry events and in professional committees. In your home market it grows over the years through relationships. In a new market nobody knows your people yet, so their reputation needs a strategy from the first day, with an online presence suited to the industry that makes it visible to the right people.
How the VERA Communication Model works
Experts, strategically positioned
Classic communication carries the funnel. Within that funnel we strategically place the right people, the CEO, the management team and experts, to strengthen the effect of classic communication for particular products, services or topics, in line with the overall business strategy. Because every company has its own experts, a communication strategy built this way is unique and hard to copy.
Hover over the funnel
CEOManagementExperts
What working with VERA looks like
Every engagement starts with a workshop. Afterwards we assess together whether the conditions are in place to introduce the VERA Communication Model, for the CEO or for the whole company.
Not sure which fits?
Your best specialists can become respected voices of your industry. Is your company ready to take an active role in it?
Contact
The face behind VERA
Twenty years in law, banking, real estate and communication have taught me one thing: the market trusts people, yet companies usually hide the very people they should be showing. VERA exists to change that. Through the VERA Communication Model your experts become recognised voices of your industry, authentic, fluent in its language and aware of its legal limits.
Dženeta Schitton, founder
LinkedIn
Book in English
From Reach to Roots
How Expert Reputation Builds Trust in the Age of Machines
A tree is only as strong as its roots. The same holds for companies: their visibility grows out of the expert reputation of the people who work in them. The book shows how that reputation is built and how it connects communication, business development and employer branding into one system, at a time when machines are flooding the market with generic content. It is an antidote to everything written today about personal branding, which in the business world is increasingly reduced to self-promotion on LinkedIn.
Expected in December 2026 · reserve your copy now
Pre-order a signed copyStrategically building expert reputation connects:
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Employer branding
When your experts become known in their field, you become a more attractive employer and your employer brand grows with them.
Personal growth
For your experts, a visible expert reputation is an investment in themselves. Specialists whose development a company invests in are more motivated and more willing to align their knowledge with the market.
On stage
Events and speaking engagements
DIGGIT, panel, Ljubljana 2024How to attract employees: employer branding
Build a unique communication
Your experts are your advantage.
Build on their reputation, and your communication, business development and employer branding become unique in the market.
Ready to do things differently?
For founders and expertsBusiness and communication plan
For companiesFractional CMO with your experts
For CEOsCEO positioning and the one-year programme