How strategy, clarity, and fluid collaboration shaped visible results.
When working with clients, we try to choose the innovators who have good business models, interesting stories and unique people who are ready to tell those stories in an authentic way.
USING TECHNOLOGY, RELYNG ON PEOPLE
From intuition to structure – building a brand from the inside out
We developed a multi-level communication strategy grounded in clear content pillars. Communication is now led by ex-students, teachers, and even in-house student reporters. At the same time, we guided the CEO through personal brand building, from publishing articles to launching her own podcast.
Impact: stronger brand visibility, higher enrollment numbers, and long-term positioning as a forward-thinking educational institution.
Next: VERA is now supporting Bloom in turning this visibility into new partnerships and growth opportunities.
From TV nutritionist to cross-platform brand with influence
We began working together during the early shift from TV to social media, helping Amela build her presence from the ground up. Over time, we developed a long-term brand strategy spanning Instagram, Facebook, YouTube, and expert appearances – leading to a combined audience of nearly 50,000 followers.
Impact: consistent digital visibility, trusted expert positioning, and a growing portfolio of business opportunities, partnerships, and brand ambassadorships.
Next: VERA continues to support Amela in expanding her brand through new collaborations and long-term business positioning.
From firm restructure to personal positioning
Following a business split, we worked on positioning the founder as a voice for digital tax solutions. Through targeted LinkedIn communication and content structure, he became a recognizable face of the new firm.
Impact: established presence in digital accountancy, active visibility online, and clearer leadership identity during transition.
Deep diving into your story
Regardless of whether an industry is creative or traditional, we believe that the key to success is cooperating with business and communication experts who follow innovation trends while still caring enough to delve into your story and get to know your people.
