loader image

Become one.

Where Personal Branding, Communication and Business

VERA
Personal Branding for Founders, Executives & Expert Teams

Strategic communication for business growth

The VERA Method

The VERA Method is a structured approach to personal branding in complex organizations.
It connects communication, expertise, and business context to ensure that visibility is intentional, credible, and aligned with company's business goals.


In a market defined by declining trust, authority no longer comes from logos alone.
Personal credibility,  when structured correctly, becomes a strategic asset that supports trust, positioning, and long-term growth.

To build this system and align it with your commercial objectives, we guide you through a structured 4-step process:


1. Personal Branding Foundation

1. Personal Branding Foundation

Assesing the company’s overall brand and communication landscape to understand how credibility, expertise, and trust are currently built, across brand and communication channels.

This includes:

Brand positioning and core messages

Communication channels and visibility

Industry context, regulatory, and reputational constraints

FIND OUT MORE ABOUT VERA COLLABORATION MODEL

This includes:

Identification of key experts and roles

Assessment of credibility and strategic relevance

Alignment with brand values and business priorities

FIND OUT MORE ABOUT VERA COLLABORATION MODEL
2. Defining the Visible Experts

2. Defining the Visible Experts

Defining who should be visible as part of the company’s personal branding: founders, executives, experts, or selected teams - based on roles, credibility, relevance, and strategic importance for the business.
3. Aligning Personal Branding with Business Objectives

3. Aligning Personal Branding with Business Objectives

Aligning personal branding with the company’s business goals, ensuring that visibility supports trust-building, positioning, and key stages of the sales funnel.

This includes:

Defining how personal visibility supports business goals

Building trust across key stages of the sales funnel

Ensuring coherence between visibility, positioning, and long-term growth

FIND OUT MORE ABOUT VERA COLLABORATION MODEL
4. We are your fluid agency team

4. We are your fluid agency team

We offer a unique expertise in designing your brand and communication architecture and executing it end-to-end, relying on our core team and a broad network of experts. We take full responsibility for results..

This includes:

Building a flexible team selected for your specific goals

Managing and coordinating all execution to ensure consistency, quality and strategic alignment

Integrating your internal team members into our workflow when beneficial, creating a unified, fluid communication system

FIND OUT MORE ABOUT VERA COLLABORATION MODEL
1. Personal Branding Foundation

1. Personal Branding Foundation

Assesing the company’s overall brand and communication landscape to understand how credibility, expertise, and trust are currently built, across brand and communication channels.

This includes:

Brand positioning and core messages

Communication channels and visibility

Industry context, regulatory, and reputational constraints

2. Defining the Visible Experts

2. Defining the Visible Experts

Defining who should be visible as part of the company’s personal branding: founders, executives, experts, or selected teams - based on roles, credibility, relevance, and strategic importance for the business.

This includes:

Identification of key experts and roles

Assessment of credibility and strategic relevance

Alignment with brand values and business priorities

3. Aligning Personal Branding with Business Objectives

3. Aligning Personal Branding with Business Objectives

Aligning personal branding with the company’s business goals, ensuring that visibility supports trust-building, positioning, and key stages of the sales funnel.

This includes:

Defining how personal visibility supports business goals

Building trust across key stages of the sales funnel

Ensuring coherence between visibility, positioning, and long-term growth

4. We are your fluid agency team

4. We are your fluid agency team

We offer a unique expertise in designing your brand and communication architecture and executing it end-to-end, relying on our core team and a broad network of experts. We take full responsibility for results..

This includes:

Building a flexible team selected for your specific goals

Managing and coordinating all execution to ensure consistency, quality and strategic alignment

Integrating your internal team members into our workflow when beneficial, creating a unified, fluid communication system

What we do

we follow & lead

We take the time to understand who you and your people are, where you are, and where you want to go. And on that road, we lead and follow you, every step of the way.



Focusing on your story and the people behind your brand. Striving to understand not only your vision but to feel the motivation behind it, and to translate that into a unique communication and business strategy.


Slide Image

Human ⇆ Technology ⇆ Human

technology icon

We believe that the future of business lives at the intersection of human connection and technology.

Today, your story must resonate with humans and be understood by algorithms.

Slide Image

The Fluid Model

We meet you where you are

technology icon

We don’t believe in fixed systems. We believe in flow.

Our philosophy is to meet you where you are and respond to your real needs tailoring our services and team exactly to fit, one challenge at a time.

Slide Image

Structure + Story

technology icon

We don’t stop with communication - we bridge the gap between your story and your business structure.

Structure is what keeps your business strong. Story is what makes people remember it. At VERA, we build both.

Slide Image 1

Human ⇆ Technology ⇆ Human

technology icon 1

We believe that the future of business lives at the intersection of human connection and technology.

Today, your story must resonate with humans and be understood by algorithms.

Slide Image 2

The Fluid Model

We meet you where you are

technology icon 2

We don’t believe in fixed systems. We believe in flow.

Our philosophy is to meet you where you are and respond to your real needs tailoring our services and team exactly to fit, one challenge at a time.

Slide Image 3

Structure + Story

technology icon 3

We don’t stop with communication - we bridge the gap between your story and your business structure.

Structure is what keeps your business strong. Story is what makes people remember it. At VERA, we build both.

Is this you?

We are here for visionaries.


We believe every person and brand that carries something unique - a story worth telling, connected to a deep sense of purpose.


We work with:

                                   
Visionary led and purpose-driven brands
                                   
Brands that want to connect deeply with their audience
                                   
Brands on the path of building legacies

Moving beyond design and content to arrive at trust. And trust is created when the right story meets the right structure, led by real people.

That’s who we’re here for.


Maybe that’s you.

Explore VERA Model

Business and communication, united. And powered by people.

Communication: Discovered by algorithms. Remembered by humans.

We design strategies that reflect your true vision and turn your people into powerful media channels - accelerating trust, growth, and opportunity.


Beyond messaging: We don’t just communicate; we build.

We integrate communication with business growth, market expansion, investor attraction, and new products - all anchored in communication and people.


VERA team - Who We Are

VERA was founded by Dženeta Schitton – a strategist by training and instinct, with a background in law, business, and communication. Having worked across industries and tracked technological advancements, she realized the time has come for a new kind of agency - one built on new forms of cooperation and expertise. (VERA: Vienna Expertise Redefined Agency).

The idea behind VERA is to take a board-level perspective, oversee the crucial fields: from market positioning to investor readiness and then deliver directly and through a trusted network of collaborators.

Our trusted collaborators hold the necessary international certificates: from Google Analytics, Google Ads, and HubSpot SEO to CFA and ACCA, ensuring that every VERA project is executed on a strong professional and legal basis.


We don’t just guide - we get things done.