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Strategic Communication &
Business Strategy
VERA (Vienna Expertise Redefined Agency) was founded with one purpose: to create an agency model adjusted to a fast-changing world.
I step into your organisation as your Fractional CMO, taking full responsibility for your strategic communication and PR as well for your internal communication team. Together, we become a fluid, senior-led extension of your business that adapts precisely to your current needs.
Together we implement VERA proprietary communication method:
bringing your people, management, experts, and key talent, directly into your marketing funnel. We build their personal brands intentionally, so that their visibility and credibility work for your company and make your brand stronger.
We analize:
Your current business situation and goals
What success looks like in 12 and 24 months
Where communication can have the biggest impact
We define:
Who in your organisation should be visible and why
What each person should be known for in your market
How personal brands connect to your company strategy
This includes:
Content system and publishing structure
Team management and process oversight
Ongoing alignment with your business goals
This includes:
Your Strategic Goals: Aligning your public voice personal and business objectives
Your Core Authority: what you should be known for
Your Personal Challenges: self-confidence, public speaking and protecting privacy
We analize:
Your current business situation and goals
What success looks like in 12 and 24 months
Where communication can have the biggest impact
We define:
Who in your organisation should be visible and why
What each person should be known for in your market
How personal brands connect to your company strategy
This includes:
Content system and publishing structure
Team management and process oversight
Ongoing alignment with your business goals
This includes:
Your Strategic Goals: Aligning your public voice personal and business objectives
Your Core Authority: what you should be known for
Your Personal Challenges: self-confidence, public speaking and protecting privacy
I take the time to understand your business, your team and your goals before I touch anything. Then I step in, structure the communication and take full responsibility for making it run.
Together we build something that is genuinely yours - a strategy around your people, executed by your team, guided by me every step of the way.
When your key people are visible and credible in your market, your business becomes easier to trust and easier to buy from.
Decision-makers don't just research companies anymore.
They research the people behind them.
The best people don't apply to job ads.
They choose companies whose people they already know and respect.
When your team is visible and credible, you attract talent before you even start hiring.
Nobody buys from a logo.
People buy from people they trust and trust is built long before the first conversation happens.
When your experts are visible and consistent in your market, trust builds itself.
When your key people are visible and credible in your market, your business becomes easier to trust and easier to buy from.
Decision-makers don't just research companies anymore.
They research the people behind them.
The best people don't apply to job ads.
They choose companies whose people they already know and respect.
When your team is visible and credible, you attract talent before you even start hiring.
Nobody buys from a logo.
People buy from people they trust and trust is built long before the first conversation happens.
When your experts are visible and consistent in your market, trust builds itself.
We are here for visionaries.
We believe every person and brand that carries something unique - a story worth telling, connected to a deep sense of purpose.
Good communication is not about being everywhere. It is about being in the right channels, speaking in the right tone, and understanding the people you are trying to reach.
That’s what we’re here for.
We design strategies that reflect your true vision and turn your people into powerful media channels - accelerating trust, growth, and opportunity.
We integrate communication with business growth, market expansion, investor attraction, and new products - all anchored in communication and people.
VERA was founded by Dženeta Schitton – a strategist by training and instinct, with a background in law, business, and communication. Having worked across industries and tracked technological advancements, she realized the time has come for a new kind of agency - one built on new forms of cooperation and expertise. (VERA: Vienna Expertise Redefined Agency).
The idea behind VERA is to take a board-level perspective, oversee the crucial fields: from market positioning to investor readiness and then deliver directly and through a trusted network of collaborators.
Our trusted collaborators hold the necessary international certificates: from Google Analytics, Google Ads, and HubSpot SEO to CFA and ACCA, ensuring that every VERA project is executed on a strong professional and legal basis.
