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Where Personal Branding, Communication and Business

VERA
Personal Branding Agency in Vienna

Personal branding for founders, managements and teams

The VERA Method

In a market defined by declining trust, authority no longer comes from logos alone.
Personal credibility,  when structured correctly, becomes a strategic asset that supports trust, positioning, and long-term growth.


The VERA Method is a structured approach to personal branding in complex organizations.
It connects communication, expertise, and business context to ensure that visibility is intentional, credible, and aligned with company's business goals.

To build this system and align it with your commercial objectives, we guide you through a structured 4-step process:


1. Personal Branding Foundation

1. Personal Branding Foundation

Assesing the company’s overall brand and communication landscape to understand how credibility, expertise, and trust are currently built, across brand and communication channels.

This includes:

Brand positioning and core messages

Communication channels and visibility

Industry context, regulatory, and reputational constraints

FIND OUT MORE ABOUT VERA COLLABORATION MODEL

This includes:

Identification of key experts and roles

Assessment of credibility and strategic relevance

Alignment with brand values and business priorities

FIND OUT MORE ABOUT VERA COLLABORATION MODEL
2. Defining the Visible Experts

2. Defining the Visible Experts

Defining who should be visible as part of the company’s personal branding: founders, executives, experts, or selected teams - based on roles, credibility, relevance, and strategic importance for the business.
3. Aligning Personal Branding with Business Objectives

3. Aligning Personal Branding with Business Objectives

Aligning personal branding with the company’s business goals, ensuring that visibility supports trust-building, positioning, and key stages of the sales funnel.

This includes:

Defining how personal visibility supports business goals

Building trust across key stages of the sales funnel

Ensuring coherence between visibility, positioning, and long-term growth

FIND OUT MORE ABOUT VERA COLLABORATION MODEL
4. Implementation Through a Fluid Team Model

4. Implementation Through a Fluid Team Model

Implementing personal branding through a fluid team model, allowing the setup to adapt to the company’s structure, internal capabilities, and industry context, while ensuring consistency, quality, and strategic alignment across communication.

This includes:

Combining internal teams and if needed, selected external experts

Adapting execution to organizational and regulatory context

Maintaining strategic coherence across all communication

FIND OUT MORE ABOUT VERA COLLABORATION MODEL
1. Personal Branding Foundation

1. Personal Branding Foundation

Assesing the company’s overall brand and communication landscape to understand how credibility, expertise, and trust are currently built, across brand and communication channels.

This includes:

Brand positioning and core messages

Communication channels and visibility

Industry context, regulatory, and reputational constraints

2. Defining the Visible Experts

2. Defining the Visible Experts

Defining who should be visible as part of the company’s personal branding: founders, executives, experts, or selected teams - based on roles, credibility, relevance, and strategic importance for the business.

This includes:

Identification of key experts and roles

Assessment of credibility and strategic relevance

Alignment with brand values and business priorities

3. Aligning Personal Branding with Business Objectives

3. Aligning Personal Branding with Business Objectives

Aligning personal branding with the company’s business goals, ensuring that visibility supports trust-building, positioning, and key stages of the sales funnel.

This includes:

Defining how personal visibility supports business goals

Building trust across key stages of the sales funnel

Ensuring coherence between visibility, positioning, and long-term growth

4. Implementation Through a Fluid Team Model

4. Implementation Through a Fluid Team Model

Implementing personal branding through a fluid team model, allowing the setup to adapt to the company’s structure, internal capabilities, and industry context, while ensuring consistency, quality, and strategic alignment across communication.

This includes:

Combining internal teams and if needed, selected external experts

Adapting execution to organizational and regulatory context

Maintaining strategic coherence across all communication

What we do

we follow & lead
Brand and communication analysis

We take the time to understand who you and your people are, where you are, and where you want to go. And on that road, we lead and follow you, every step of the way.


Defining visible experts in organizations

Focusing on your story and the people behind your brand. Striving to understand not only your vision but to feel the motivation behind it, and to translate that into a unique communication and business strategy.


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Personal Branding & Business Development

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When the right people in a company become visible, the business itself becomes more visible too.

Personal branding helps potential clients, partners, and decision-makers understand what the company stands for,

which naturally opens doors to new conversations, collaborations, and opportunities.

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Personal Branding & Employer Branding

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People don’t choose employers only because of job descriptions.

Personal branding makes the people, values, and culture behind the company visible,

helping organizations attract the right talent and strengthen long-term commitment.

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Personal Branding & Trust Building

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Today, people trust people more than companies.Personal branding helps build trust by showing who is behind the business,

what they know, and how they think,  making the company easier to understand and easier to trust over time.

Slide Image 1

Personal Branding & Business Development

technology icon 1

When the right people in a company become visible, the business itself becomes more visible too.

Personal branding helps potential clients, partners, and decision-makers understand what the company stands for,

which naturally opens doors to new conversations, collaborations, and opportunities.

Slide Image 2

Personal Branding & Employer Branding

technology icon 2

People don’t choose employers only because of job descriptions.

Personal branding makes the people, values, and culture behind the company visible,

helping organizations attract the right talent and strengthen long-term commitment.

Slide Image 3

Personal Branding & Trust Building

technology icon 3

Today, people trust people more than companies.Personal branding helps build trust by showing who is behind the business,

what they know, and how they think,  making the company easier to understand and easier to trust over time.

Is this you?

We are here for visionaries.


We believe every person and brand that carries something unique - a story worth telling, connected to a deep sense of purpose.


We work with:

                                   
Visionary led and purpose-driven brands
                                   
Brands that want to connect deeply with their audience
                                   
Brands on the path of building legacies

Moving beyond design and content to arrive at trust. And trust is created when the right story meets the right structure, led by real people.

That’s who we’re here for.


Maybe that’s you.

Explore VERA Model

Business and communication, united. And powered by people.

Communication: Discovered by algorithms. Remembered by humans.

We design strategies that reflect your true vision and turn your people into powerful media channels - accelerating trust, growth, and opportunity.


Beyond messaging: We don’t just communicate; we build.

We integrate communication with business growth, market expansion, investor attraction, and new products - all anchored in communication and people.


VERA team - Who We Are

VERA was founded by Dženeta Schitton – a strategist by training and instinct, with a background in law, business, and communication. Having worked across industries and tracked technological advancements, she realized the time has come for a new kind of agency - one built on new forms of cooperation and expertise. (VERA: Vienna Expertise Redefined Agency).

The idea behind VERA is to take a board-level perspective, oversee the crucial fields: from market positioning to investor readiness and then deliver directly and through a trusted network of collaborators.

Our trusted collaborators hold the necessary international certificates: from Google Analytics, Google Ads, and HubSpot SEO to CFA and ACCA, ensuring that every VERA project is executed on a strong professional and legal basis.


We don’t just guide - we get things done.