Employer branding
We discussed the role of digital media in attracting potential employees, focusing on the challenges companies face in finding and retaining the right talent. Key topics included employee ambassadorship on LinkedIn, company experiences in this area, and how executive personal branding can positively influence potential employees' perceptions.
We also touched on the issue of "vanity metrics" on LinkedIn, such as likes and comments, and questioned their real significance in a business context. The exchange of ideas and experiences was inspiring and raised important points about communication and talent acquisition strategies.
MatchMe Workshop: LinkedIn - Old School Rules with New Digital Tools
The Faculty of Economics at the University of Sarajevo hosted the fourth MatchMe workshop, focusing on the importance of LinkedIn as the leading professional social network.
Influencers marketing
Discussing the important role influencer marketing plays in the marketing mix, while also exploring strategies to detect influencer fraud and shift away from false and vanity metrics.
Round table - influencers marketing
Discussed the need for transparency in influencer marketing and advertising, emphasizing the importance of adopting good practices from other EU countries to effectively utilize existing regulations for this purpose.
DIGGIT Conference
Demonstrated influencer marketing experiments on Instagram, focusing on practices such as purchasing followers and participating in commenting pods.
