How a Montessori School Transformed Enrolment and Trust with People-Led Communication

People not marketing

Not more marketing. More authenticity. Discover how Bloom Montessori in Sarajevo turned leadership, teachers, parents, and even students, into its most powerful communication channel.

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Bloom Montessori School

Industry: Education

The Challenge

When Bloom Montessori approached VERA, they wanted a communication approach that would authentically reflect their educational values while positioning the school as a leader in modern, student-centered learning. The challenge was to make the entire school community: leadership, teachers, parents, and even students, part of the communication mix, without it feeling staged or overly corporate.

Our Role

Our role was to build a communication system where brand messaging and human storytelling worked together.

      Leadership Visibility: To position CEO & COO as a trusted educational voices through interviews, articles, and a podcast.    

       Team Integration: To help teachers gain confidence in representing the school publicly, aligned with Bloom’s values.    

      Student Involvement: To establish the school reporters program and give students agency to document and share school life.    

       Parent Engagement: To focus on testemonials and stories in order to amplify community trust and referrals.    

      Strategic Content: To build blog and social media content around insights, updates, and personal stories.

The Impact

Bloom Montessori’s results show what happens when communication becomes culture:

Full enrolment with waiting lists

Expanded local & international awareness

Parents discovered Bloom through authentic stories, not ads

CEO recognized as an education leader regionally

Teachers and staff became confident public voices

School Reporters became a signature part of Bloom’s identity

We Created the CEO Podcast Beyond School focusing human development and building trust through authentic dialogue.

Positioned the CEO as a thought leader in education beyond the Montessori community.

Gave her a credible voice in regional and international conversations on learning.

Strengthened her personal legacy and professional visibility.

Increased parent trust and engagement by showcasing authentic leadership.

Attracted new families who discovered Bloom through the podcast.

Reinforced Bloom’s image as a forward-thinking, human-centered school.

The Impact

We Elevated the School Psychologist & COO by amplifying Her Voice in Local Media and the School Blog

Positioning her as a credible authority on child development and education in the local community.

Giving her a visible platform through media features and blog articles, strengthening the school’s educational voice.

Building her confidence and recognition as a public-facing leader alongside the CEO.

Increased trust among parents by highlighting psychological expertise as part of everyday school communication.

Reinforced Bloom’s positioning as a school where professional leadership is both visible and approachable.

The Impact

We Supported Teachers in Sharing Their Voices Through Authentic Storytelling

Helped them move from initial discomfort with visibility to sharing real classroom experiences.

Positioned teachers as relatable voices for parents and the wider community.

Showed that communication is not about staged performance but about sharing lived experiences.

Encouraged peer-to-peer inspiration, with teachers motivating each other to step into visibility.

Strengthened Bloom’s identity as a school where every educator’s perspective contributes to trust.

The Impact

Bloom Montessori’s results show what happens when communication becomes culture:

Full enrolment with waiting lists

Expanded local & international awareness

Parents discovered Bloom through authentic stories, not ads

CEO recognized as an education leader regionally

Teachers and staff became confident public voices

School Reporters became a signature part of Bloom’s identity

The Impact

We Created the CEO Podcast Beyond School focusing human development and building trust through authentic dialogue.

Positioned the CEO as a thought leader in education beyond the Montessori community.

Gave her a credible voice in regional and international conversations on learning.

Strengthened her personal legacy and professional visibility.

Increased parent trust and engagement by showcasing authentic leadership.

Attracted new families who discovered Bloom through the podcast.

Reinforced Bloom’s image as a forward-thinking, human-centered school.

The Impact

We Elevated the School Psychologist & COO by amplifying Her Voice in Local Media and the School Blog

Positioning her as a credible authority on child development and education in the local community.

Giving her a visible platform through media features and blog articles, strengthening the school’s educational voice.

Building her confidence and recognition as a public-facing leader alongside the CEO.

Increased trust among parents by highlighting psychological expertise as part of everyday school communication.

Reinforced Bloom’s positioning as a school where professional leadership is both visible and approachable.

The Impact

We Supported Teachers in Sharing Their Voices Through Authentic Storytelling

Helped them move from initial discomfort with visibility to sharing real classroom experiences.

Positioned teachers as relatable voices for parents and the wider community.

Showed that communication is not about staged performance but about sharing lived experiences.

Encouraged peer-to-peer inspiration, with teachers motivating each other to step into visibility.

Strengthened Bloom’s identity as a school where every educator’s perspective contributes to trust.

Why It Matters

Schools don’t need more promotional noise. They need trust.
The People-Led Communication model creates a school brand that is alive, relatable, and rooted in real people : leadership, staff, parents, and students.

“Parents come to us already aligned with our values - they’ve seen who we are through our communication.” - Bloom CEO

Ready to build trust through authentic communication?

We help schools like yours transform visibility, enrolment, and community relationships by giving people , not campaigns , the lead role in communication.

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