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The Shortlist video series


VERA’s expert insights on many relevant topics including communication strategy, personal branding,expanding to new markets and business transformation.



A real look behind the scenes at how we help build brands that stay human but adaptable, in a world shaped by both: people and technology.


Executive Personal Branding: How Strategic CEO Branding Drives Business Performance

How to Measure Your Personal Brand: Scientific Strategies Beyond Social Media Metrics

This video series explores how European consumers, businesses, and regulators are reshaping the market. At the intersection of law, business, and communication, it highlights the risks and the opportunities for brands that embrace transparency to win trust in the EU market.

EU Fashion Rules Are Coming - Use the Gap!

EU consumers want less ads!

Interviews with Bloom’s staff highlighted their own experiences, bringing the school’s human-centric communication approach to life.

Education industry needs a voice: Maelys de Rudder

Your communication has to match the real life: school principal's perspective

People connect with people first: school principal's perspective

Dealing with imposter syndrome: from teacher's perspective

Your people need guidance how to communicate: Maelys de Rudder

CEO communication create brand recognition: Maelys de Rudder

Through in-depth interviews, we captured client perspectives that brought credibility and real-world insight into the communication strategy.

Executive branding client interview: Suad Ferhatbegović, CEO Ambicon GmbH Accounting&Digital

Expert brand building: Amela Ivković O'Reilly, nutritionist

Explore the first season of our video series, dedicated to sharing VERA’s approach to communication and the role of fluidity in everything we do.

WHAT IS A FLUID AGENCY MODEL?

HOW TO GET ATTENTION IN THE WORLD OF NOISE

BRAND BUILDING:TRUST VS VISIBILITY VS CREDIBILITY

Personal Professional Branding in the Age of AI

How do brands get discovered in 2025? Hint: It's not just about keywords anymore.