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Communication and Business
VERA
Executive Architecture:
Building the human foundation for commercial leverage.
The VERA Method combines classic PR and marketing with the development of Executive Architecture. We move beyond corporate-only communication to build a proactive Reputation Equity System for management and experts.
In a market defined by a trust deficit, human-led authority is the only asset that consistently builds market confidence.
This is your custom-made differentiator.
To build this system and align it with your commercial objectives, we guide you through a structured 4-step process:
This includes:
Strategic assessment & audit: Reviewing your current brand logic to ensure it is fit for your next phase of growth.
Commercial positioning & calibration: Defining or refining your market stance to ensure it is directly calibrated toward your business goals.
Foundational strategy development: Crafting the necessary brand logic and core messaging required to bridge the gap between your vision and market trust.
This includes:
Identifying the executives and experts whose professional presence strengthens your brand
Assessing which middle-management experts can be part of the communication and visibility approach
Developing clear visibility roles aligned with your brand and communication architecture
This includes:
Defining how your each key executive or expert contributes to business growth within the strategic business plan
Positioning executives’ and experts’ communication to support sales conversations, partnerships and strategic opportunities
Creating structured feedback loops between business development and communication
This includes:
Building a flexible team selected for your specific goals
Managing and coordinating all execution to ensure consistency, quality and strategic alignment
Integrating your internal team members into our workflow when beneficial, creating a unified, fluid communication system
This includes:
Strategic assessment & audit: Reviewing your current brand logic to ensure it is fit for your next phase of growth.
Commercial positioning & calibration: Defining or refining your market stance to ensure it is directly calibrated toward your business goals.
Foundational strategy development: Crafting the necessary brand logic and core messaging required to bridge the gap between your vision and market trust.
This includes:
Identifying the executives and experts whose professional presence strengthens your brand
Assessing which middle-management experts can be part of the communication and visibility approach
Developing clear visibility roles aligned with your brand and communication architecture
This includes:
Defining how your each key executive or expert contributes to business growth within the strategic business plan
Positioning executives’ and experts’ communication to support sales conversations, partnerships and strategic opportunities
Creating structured feedback loops between business development and communication
This includes:
Building a flexible team selected for your specific goals
Managing and coordinating all execution to ensure consistency, quality and strategic alignment
Integrating your internal team members into our workflow when beneficial, creating a unified, fluid communication system
We take the time to understand who you and your people are, where you are, and where you want to go. And on that road, we lead and follow you, every step of the way.
Focusing on your story and the people behind your brand. Striving to understand not only your vision but to feel the motivation behind it, and to translate that into a unique communication and business strategy.
We believe that the future of business lives at the intersection of human connection and technology.
Today, your story must resonate with humans and be understood by algorithms.
We don’t believe in fixed systems. We believe in flow.
Our philosophy is to meet you where you are and respond to your real needs tailoring our services and team exactly to fit, one challenge at a time.
We don’t stop with communication - we bridge the gap between your story and your business structure.
Structure is what keeps your business strong. Story is what makes people remember it. At VERA, we build both.
We believe that the future of business lives at the intersection of human connection and technology.
Today, your story must resonate with humans and be understood by algorithms.
We don’t believe in fixed systems. We believe in flow.
Our philosophy is to meet you where you are and respond to your real needs tailoring our services and team exactly to fit, one challenge at a time.
We don’t stop with communication - we bridge the gap between your story and your business structure.
Structure is what keeps your business strong. Story is what makes people remember it. At VERA, we build both.
We are here for visionaries.
We believe every person and brand that carries something unique - a story worth telling, connected to a deep sense of purpose.
Moving beyond design and content to arrive at trust. And trust is created when the right story meets the right structure, led by real people.
That’s who we’re here for.
We design strategies that reflect your true vision and turn your people into powerful media channels - accelerating trust, growth, and opportunity.
We integrate communication with business growth, market expansion, investor attraction, and new products - all anchored in communication and people.
VERA was founded by Dženeta Schitton – a strategist by training and instinct, with a background in law, business, and communication. Having worked across industries and tracked technological advancements, she realized the time has come for a new kind of agency - one built on new forms of cooperation and expertise. (VERA: Vienna Expertise Redefined Agency).
The idea behind VERA is to take a board-level perspective, oversee the crucial fields: from market positioning to investor readiness and then deliver directly and through a trusted network of collaborators.
Our trusted collaborators hold the necessary international certificates: from Google Analytics, Google Ads, and HubSpot SEO to CFA and ACCA, ensuring that every VERA project is executed on a strong professional and legal basis.
