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• Communication and Business •

Becoming one.

Communication and Business

VERA
Strategic communication built for business growth


Powered by your people

The VERA model

The VERA model is built by layering strategic communication architecture with a human layer and directly connecting both to business development,  so strategy, people and growth operate as one system.


Flawless execution is ensured through fluid agency team, combining  core expertise with a wide network of specialists following your specific needs.


1. Strategic Brand Architecture

1. Strategic Brand Architecture

Building the complete communication system your brand needs: from brand positioning and messaging to content architecture and long-term visibility planning.

This includes:

Brand strategy: branding, rebranding and brand positioning

Developing your communication and messaging according to business goals

Structuring your content and visibility system for sustainable growth

See more

This includes:

Identifying the executives and experts whose professional presence strengthens your brand

Assessing which middle-management experts can be part of the communication and visibility approach

Developing clear visibility roles aligned with your brand and communication architecture

See more
2. We add the human layer to your communication strategy

2. We add the human layer to your communication strategy

Positioning the people behind your brand within the communication strategy creates a unique differentiation in the market.
3. Connecting Communication with Business Development

3. Connecting Communication with Business Development

Connecting your human communication layer with business development objectives by activating your people to build trust in the market and create opportunities for partnerships and new projects.

This includes:

Defining how your each key executive or expert contributes to business growth within the strategic business plan

Positioning executives’ and experts’ communication to support sales conversations, partnerships and strategic opportunities

Creating structured feedback loops between business development and communication

See more
4. We are your fluid agency team

4. We are your fluid agency team

We offer a unique expertise in designing your brand and communication architecture and executing it end-to-end, relying on our core team and a broad network of experts. We take full responsibility for results..

This includes:

Building a flexible team selected for your specific goals

Managing and coordinating all execution to ensure consistency, quality and strategic alignment

Integrating your internal team members into our workflow when beneficial, creating a unified, fluid communication system

See more Example:
1. Strategic Brand Architecture

1. Strategic Brand Architecture

Building the complete communication system your brand needs: from brand positioning and messaging to content architecture and long-term visibility planning.

This includes:

Brand strategy: branding, rebranding and brand positioning

Developing your communication and messaging according to business goals

Structuring your content and visibility system for sustainable growth

See more
2. We add the human layer to your communication strategy

2. We add the human layer to your communication strategy

Positioning the people behind your brand within the communication strategy creates a unique differentiation in the market.

This includes:

Identifying the executives and experts whose professional presence strengthens your brand

Assessing which middle-management experts can be part of the communication and visibility approach

Developing clear visibility roles aligned with your brand and communication architecture

See more
3. Connecting Communication with Business Development

3. Connecting Communication with Business Development

Connecting your human communication layer with business development objectives by activating your people to build trust in the market and create opportunities for partnerships and new projects.

This includes:

Defining how your each key executive or expert contributes to business growth within the strategic business plan

Positioning executives’ and experts’ communication to support sales conversations, partnerships and strategic opportunities

Creating structured feedback loops between business development and communication

See more
4. We are your fluid agency team

4. We are your fluid agency team

We offer a unique expertise in designing your brand and communication architecture and executing it end-to-end, relying on our core team and a broad network of experts. We take full responsibility for results..

This includes:

Building a flexible team selected for your specific goals

Managing and coordinating all execution to ensure consistency, quality and strategic alignment

Integrating your internal team members into our workflow when beneficial, creating a unified, fluid communication system

See more Example:

What we do

we follow & lead

We take the time to understand who you and your people are, where you are, and where you want to go. And on that road, we lead and follow you, every step of the way.



Focusing on your story and the people behind your brand. Striving to understand not only your vision but to feel the motivation behind it, and to translate that into a unique communication and business strategy.


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Human ⇆ Technology ⇆ Human

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We believe that the future of business lives at the intersection of human connection and technology.

Today, your story must resonate with humans and be understood by algorithms.

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The Fluid Model

We meet you where you are

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We don’t believe in fixed systems. We believe in flow.

Our philosophy is to meet you where you are and respond to your real needs tailoring our services and team exactly to fit, one challenge at a time.

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Structure + Story

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We don’t stop with communication - we bridge the gap between your story and your business structure.

Structure is what keeps your business strong. Story is what makes people remember it. At VERA, we build both.

Slide Image 1

Human ⇆ Technology ⇆ Human

technology icon 1

We believe that the future of business lives at the intersection of human connection and technology.

Today, your story must resonate with humans and be understood by algorithms.

Slide Image 2

The Fluid Model

We meet you where you are

technology icon 2

We don’t believe in fixed systems. We believe in flow.

Our philosophy is to meet you where you are and respond to your real needs tailoring our services and team exactly to fit, one challenge at a time.

Slide Image 3

Structure + Story

technology icon 3

We don’t stop with communication - we bridge the gap between your story and your business structure.

Structure is what keeps your business strong. Story is what makes people remember it. At VERA, we build both.

The Shortlist video series 


VERA’s expert insights on many relevant topics including communication strategy, personal branding,expanding to new markets and business transformation.



A real look behind the scenes at how we help build brands that stay human but adaptable, in a world shaped by both: people and technology.


Executive Personal Branding: How Strategic CEO Branding Drives Business Performance

How to Measure Your Personal Brand: Scientific Strategies Beyond Social Media Metrics

This video series explores how European consumers, businesses, and regulators are reshaping the market. At the intersection of law, business, and communication, it highlights the risks and the opportunities for brands that embrace transparency to win trust in the EU market.

EU Fashion Rules Are Coming - Use the Gap!

EU consumers want less ads!

Interviews with Bloom’s staff highlighted their own experiences, bringing the school’s human-centric communication approach to life.

Education industry needs a voice: Maelys de Rudder

Your communication has to match the real life: school principal's perspective

People connect with people first: school principal's perspective

Dealing with imposter syndrome: from teacher's perspective

Your people need guidance how to communicate: Maelys de Rudder

CEO communication create brand recognition: Maelys de Rudder

Through in-depth interviews, we captured client perspectives that brought credibility and real-world insight into the communication strategy.

Executive branding client interview: Suad Ferhatbegović, CEO Ambicon GmbH Accounting&Digital

Expert brand building: Amela Ivković O'Reilly, nutritionist

Explore the first season of our video series, dedicated to sharing VERA’s approach to communication and the role of fluidity in everything we do.

WHAT IS A FLUID AGENCY MODEL?

HOW TO GET ATTENTION IN THE WORLD OF NOISE

BRAND BUILDING:TRUST VS VISIBILITY VS CREDIBILITY

Personal Professional Branding in the Age of AI

How do brands get discovered in 2025? Hint: It's not just about keywords anymore.

Is this you?

We are here for visionaries.


We believe every person and brand that carries something unique - a story worth telling, connected to a deep sense of purpose.


We work with:

                                   
Visionary led and purpose-driven brands
                                   
Brands that want to connect deeply with their audience
                                   
Brands on the path of building legacies

Moving beyond design and content to arrive at trust. And trust is created when the right story meets the right structure, led by real people.

That’s who we’re here for.


Maybe that’s you.

Explore VERA Model

Business and communication, united. And powered by people.

Communication: Discovered by algorithms. Remembered by humans.

We design strategies that reflect your true vision and turn your people into powerful media channels - accelerating trust, growth, and opportunity.


Beyond messaging: We don’t just communicate; we build.

We integrate communication with business growth, market expansion, investor attraction, and new products - all anchored in communication and people.


VERA team - Who We Are

VERA was founded by Dženeta Schitton – a strategist by training and instinct, with a background in law, business, and communication. Having worked across industries and tracked technological advancements, she realized the time has come for a new kind of agency - one built on new forms of cooperation and expertise. (VERA: Vienna Expertise Redefined Agency).

The idea behind VERA is to take a board-level perspective, oversee the crucial fields: from market positioning to investor readiness and then deliver directly and through a trusted network of collaborators.

Our trusted collaborators hold the necessary international certificates: from Google Analytics, Google Ads, and HubSpot SEO to CFA and ACCA, ensuring that every VERA project is executed on a strong professional and legal basis.


We don’t just guide - we get things done.

Contact

At VERA - The Fluid Agency, we believe that every great collaboration starts with a meaningful conversation. Whether you have a project in mind, need guidance for your business, or simply want to exchange ideas, we’re here!

Feel free to reach out, I personally read every message that comes through. Let’s explore how we can connect, create, and make something extraordinary together.

Best regards from Vienna!

VERA - The Fluid Agency
Founder,

Dženeta Schitton