How We Created the Basis for Bosnian Companies to Expand into the EU

FROM RESEARCH TO PRACTICE: A FRAMEWORK FOR EU GROWTH

In cooperation with UNDP and the Foreign Exchange Chamber of BiH, we developed a framework that gave furniture and metal companies both clarity and practical tools: a model other industries can now follow on their path to Europe.

Book a call

How to increase exports with a strategic presence in foreign markets

Example: Furniture Industry and Metal Industry

The Challenge

UNDP and the Foreign Exchange Chamber wanted to support companies from BiHin expanding into the EU market. The aim was to go beyond generic export promotion by giving participants actionable, tailored strategies that addressed both market realities and brand positioning.

Our Role

Building a framework that combined deep industry research with hands-on brand adaptation for EU markets:

      Industry Research & Analysis: Comprehensive market landscape studies mapping competitors, positioning strategies, and distribution channels.    

       Trend & Opportunity Mapping: Identifying niche opportunities and emerging trends relevant to each sector, ensuring companies had forward-looking insights.    

      Strategic Recommendations: Delivering detailed industry insight reports with clear recommendations for competitive positioning.    

       Practical Brand Adaptation: Working directly with selected companies to refine their digital presence for EU buyers, including websites, content, and messaging.    

      Creating Blueprints: Creating reports to equip the companies with the knowledge to take the next steps on their own.

The Impact

The program delivered results on both sector and company levels:

Companies gained clear, data-driven strategies for EU market entry.

Participants have built a basis for a professional, locally relevant digital presence to support buyer outreach.

UNDP & the Chamber strengthened their capacity to offer sector-focused, high-value programs.

A repeatable, scalable model was created for industry-specific EU entry: adaptable for future sectors.

The Impact

The program delivered results on both sector and company levels:

Companies gained clear, data-driven strategies for EU market entry.

Participants have built a basis for a professional, locally relevant digital presence to support buyer outreach.

UNDP & the Chamber strengthened their capacity to offer sector-focused, high-value programs.

A repeatable, scalable model was created for industry-specific EU entry: adaptable for future sectors.

Why It Matters

Expanding to EU markets requires more than compliance: it demands clarity, positioning, and communication that speaks the language of buyers. This program blended market intelligence with brand execution to reduce risk and accelerate growth for Bosnian companies.

“We were happy to create a constructive foundation for Bosnian companies to understand how to expand into the EU, a model that can guide not only these industries, but others in the future.” - UNDP & Foreign Exchange Chamber of BiH

Ready to prepare your company for EU expansion?

Our Expand to EU Program combines research, brand strategy, and hands-on execution to make your entry into complex European markets faster and less risky.

Let’s Explore Your Sector