Introducing the VERA Communication Model in your company

A Fractional CMO is an experienced chief marketing officer who works for your company for a defined period, full-time or part-time, depending on how quickly you want your communication system in place. You get strategy, structure and direction for your communication without a permanent hire, and at the end the system is handed over to your team, a permanent CMO or external partners.

The Fractional CMO role depends on what the company already has. If communication is not yet set up, the Fractional CMO builds the whole system from the start, with the expert layer from day one, and finally hands it over to your team, a permanent CMO or external partners. If you already have a communication team or a permanent CMO, the Fractional CMO comes with one task: to introduce the expert layer together with them. Your team then continues to run the communication, now with experts as part of it.

Every engagement starts with a workshop. Beforehand, we study your industry and how its experts are positioned in communication today. At the workshop you learn how the VERA Communication Model can be applied in your company, and afterwards you receive communication guidelines for the whole company, tailored to your industry. The workshop also gives us the chance to get to know each other a little and to see whether a longer collaboration would suit us both.

VERA is based in Vienna and works with companies across Europe, in English, German, Bosnian and Slovenian. For companies entering a new market, we build a complete communication strategy connected to the one at home. Bloom School in Sarajevo is one example of a company we work with outside Austria.