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Industry: Digital accounting
After parting ways with his former partner in a joint tax advisory firm, Suad Ferhatbegović co-founded a new company. In the previous venture, his partner had been the visible face, leaving Suad with the challenge of stepping into the spotlight as the leader of his own firm.
His strategic priority: differentiate his company through digital-first services in a sector that often appears traditional and conservative.
Within just one year:
Suad transitioned from a low-profile partner to the recognized leader of his own firm.
His company was clearly differentiated through consistent emphasis on digital services.
His personal name became strongly associated with innovation and client convenience in accounting advisory.
Professional recognition grew among peers and potential clients.
Within just one year:
Suad transitioned from a low-profile partner to the recognized leader of his own firm.
His company was clearly differentiated through consistent emphasis on digital services.
His personal name became strongly associated with innovation and client convenience in accounting advisory.
Professional recognition grew among peers and potential clients.
Executive personal coaching is more than adapting to a new role : it’s a chance to redefine market position. By aligning Suad’s personal visibility with his company’s unique value proposition, we built not only a leadership brand but also a competitive edge.
“I wanted to lay the foundation for building my company in a new way , focused on digital services and client convenience. Today, people recognize both our approach and me as the leader behind it.” - Suad Ferhatbegović