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Industry: Health and nutrition
Amela was already a familiar face on television, known for her expertise in healthy living and nutrition. Yet her online presence did not reflect her influence. She wanted to bring people closer to her kitchen and daily routines , showing not only her professional knowledge but also her authentic lifestyle, fitness journey, and personality.
Amela’s transformation from TV personality to digital community influencer delivered clear results:
Grew her combined social media following to 50,000+ engaged followers.
Strengthened her position as a go-to figure in healthy living.
Secured brand collaborations aligned with her values, boosting commercial potential.
Built a cohesive online narrative connecting her TV career to her personal brand.
We Co-Created a Healthy Juice Shots Line with a Regional Beverage Brand
Used Amela’s credibility in health and nutrition to design creative recipes for functional juice shots.
Developed engaging narratives and content to connect the products with her audience and the broader healthy living community.
Strengthened her position as a trusted partner for wellness-focused brands.
Demonstrated how influencer collaborations can bring expert knowledge into product innovation.
Provided a learning experience in aligning brand expectations with audience demand - an important step for future partnerships.
Amela Was Selected to Co-Create Nutritious Recipes with Nom Nom Baby Food
Her online visibility and credibility in healthy living made her a natural choice for the collaboration.
She contributed nutritious, practical meal ideas for babies and toddlers, presented in an accessible way.
Strengthened her profile as a trusted voice for young families, expanding her influence beyond fitness and lifestyle.
Demonstrated how a well-built personal brand attracts opportunities with aligned companies.
This project highlighted the value of strategic brand positioning — her following created the basis for such partnerships.
Amela’s transformation from TV personality to digital community influencer delivered clear results:
Grew her combined social media following to 50,000+ engaged followers.
Strengthened her position as a go-to figure in healthy living.
Secured brand collaborations aligned with her values, boosting commercial potential.
Built a cohesive online narrative connecting her TV career to her personal brand.
We Co-Created a Healthy Juice Shots Line with a Regional Beverage Brand
Used Amela’s credibility in health and nutrition to design creative recipes for functional juice shots.
Developed engaging narratives and content to connect the products with her audience and the broader healthy living community.
Strengthened her position as a trusted partner for wellness-focused brands.
Demonstrated how influencer collaborations can bring expert knowledge into product innovation.
Provided a learning experience in aligning brand expectations with audience demand - an important step for future partnerships.
Amela Was Selected to Co-Create Nutritious Recipes with Nom Nom Baby Food
Her online visibility and credibility in healthy living made her a natural choice for the collaboration.
She contributed nutritious, practical meal ideas for babies and toddlers, presented in an accessible way.
Strengthened her profile as a trusted voice for young families, expanding her influence beyond fitness and lifestyle.
Demonstrated how a well-built personal brand attracts opportunities with aligned companies.
This project highlighted the value of strategic brand positioning — her following created the basis for such partnerships.
This project demonstrates how traditional media recognition can evolve into sustainable, trust-based digital influence. By bringing her kitchen, fitness, and personal story into the spotlight, Amela built moved on from an audience to an active community.
“My followers don’t just watch me anymore, they connect with me.” - Amela