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Strong companies need visible leaders. In competitive industries, especially professional services, it’s not enough for a CEO or board member to manage the business, they must be recognized as credible, trusted figures in their field.
At VERA, we assess the individual needs of every executive we work with. For some, the goal is to position themselves broadly within their industry, raising their profile to support their current company while also attracting new business opportunities. For others, the focus is more specific, such as highlighting a new service, technology, or strategic direction within their current organization.
Our Executive Personal branding program translates each leader’s expertise, values, and business vision into a confident, strategic public presence. This presence builds trust not only with clients and partners, but also with the market at large, making leadership a true competitive advantage.
We shape your personal narrative so it reflects both your expertise and your business direction. Every public appearance, interview, or article becomes a strategic tool for positioning your leadership.
We develop your personal communication style based on your personality and personal communication style: from tone of voice to public speaking, so you lead with authenticity but still fit into your industry.
We align your personal visibility with your company’s growth objectives, ensuring your leadership presence directly supports business development, client acquisition, and differentiation in the market.
We work with communication coaches, media trainers, industry analysts, and business strategists to ensure every aspect of your leadership presence is supported and impactful.
Who
it’s
for
Are stepping into a new leadership role or founding a company.
Need to reposition themselves after leaving a partnership or previous organization.
Want to strengthen their industry profile to match their business ambitions.
Operate in competitive, trust-based sectors where personal credibility drives success.
The
problem
it solves
Personal Leadership Brand Development
Narrative & Messaging Definition
Public Speaking & Media Coaching
Strategic Thought Leadership Planning
Industry Positioning Analysis
Content Strategy for Executive Visibility
Support for Key Launches & Announcements
Networking & Stakeholder Communication Planning
We start by mapping your current leadership presence and your company’s market positioning. Then, we define the personal brand pillars that reflect your expertise, business vision, and unique leadership style.
From there, we build a visibility plan combining public appearances, thought leadership content, and strategic messaging, ensuring every step supports both personal and business growth.
You work directly with Dženeta Schitton,the founder of VERA. With nearly 20 years of experience across industries and expert fields, Dženeta guides the process personally, ensuring your leadership brand is authentic, credible, and aligned with your company’s future.
You move from being a name on the website to a recognized leader in your industry.
Your presence becomes a business asset, driving trust, attracting opportunities, and setting your company apart.
