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The era of authentic communication in Europe. Dutch politician Rob Jetten and Vera Agency founder Dženeta Schitton discussing the D66 election win in the Netherlands.

12 Nov 2025

The Beginning of a New Political Communication Era: The Dutch Elections Example and What Businesses Can Learn

A man holds a smartphone showing his own expressive selfie, symbolizing how European politicians are becoming influencers in the digital era after the EU political ads ban.

10 Nov 2025

EU Political Ads Ban Brings Major Communication Shift: The Rise of the Political Influencer

Executive branding visual for a blog post about personal branding in traditional and modern industries, illustrating the importance of aligning online presence with professional communication codes.

22 Oct 2025

The Rule of Context: Why Your Personal Branding Strategy Must Match Your Industry's Communication Code

13 Oct 2025

The Mathematics Behind Personal Brand Equity: Why Social Media Metrics Miss the Mark

executive in a business setting, symbolizing executive branding beyond social media platforms like LinkedIn. Professional branding, leadership, and business success.

06 Oct 2025

Executive Personal Branding: How Strategic CEO Branding Drives Business Performance

European consumers want fewer, more relevant ads according to the 2025 IAB Europe Kantar study.

29 Sep 2025

Why investing in organic communication beats spending on ads in Europe