READ VERA BLOG

Ideas worth spreading

executive in a business setting, symbolizing executive branding beyond social media platforms like LinkedIn. Professional branding, leadership, and business success.

06 Oct 2025

Executive Personal Branding: How Strategic CEO Branding Drives Business Performance

European consumers want fewer, more relevant ads according to the 2025 IAB Europe Kantar study.

29 Sep 2025

Why investing in organic communication beats spending on ads in Europe

The future of fashion in Europe: from compliance to connection, how brands can win the next generation of consumers.

17 Sep 2025

Expanding to EU: new EU fashion regulations and human centric communication

07 Jul 2025

The Future Is Fluid: Rethinking Agency Model for the AI era

30 Jun 2025

Battle for Attention: Going Beyond Visibility and Credibility

23 Jun 2025

Visibility vs. Credibility: What Chasing Attention Can Cost You