FAQ

A fluid agency joins you exactly where you need it: whether that’s communication or business strategy - and takes on an executive-level role. We help you move as if we were an extra board member: building systems, guiding direction, and actually doing the work. We engage senior experts from your internal team or trusted external specialists, depending on what your growth requires.

A Fractional CMO is a Chief Marketing Officer who works with your business on a part-time or flexible basis, without the cost and commitment of a full-time hire.

Instead of being employed full-time, a Fractional CMO steps into your organisation as a senior strategic partner, takes full responsibility for your communication and marketing direction, and adapts their involvement to what your business actually needs right now.

This model makes sense when your business has outgrown basic marketing but is not yet ready or does not need a full-time CMO. You get senior strategic thinking, real accountability and a clear direction, without the fixed overhead.

At VERA, the Fractional CMO role goes one step further. Rather than advising from the outside, Dženeta Schitton steps directly into your leadership structure, manages your internal team and implements a proprietary communication model that puts your people and their personal brands at the centre of your communication strategy.

AI Visibility means your brand is structured to be found and understood by search engines and AI tools, while still feeling human and authentic to people. We make sure you’re not just technically visible, but truly seen, remembered and trusted.

We connect communication directly with business growth and come in at an executive level. We act almost like an outsourced board member: guiding strategy, aligning people, and making sure your brand’s story supports real business results. We help you use your internal teams better, and when needed, we bring in top external experts to get the job done.

We get to know each other. We look at where you are now, your main goals, and what has held you back so far. If it’s a new business, we explore your vision, how to communicate it clearly, and how to connect it with business growth. It’s about clarity and direction, not sales talk.After all,here we also assess if you are a right client for us because if we feel that we are not a right fit we rather connect you with some other agency which would be a beter fit.

We believe in long-term collaboration because that’s where real results happen. Our minimum engagement is one year. We don’t believe meaningful change can happen faster. In rare cases, if you only need a specific part of our service (like personal branding consulting), we might make an exception, but we generally avoid short-term projects.

Rather only long term partnerships.

Yes, if you have an internal team, we can help align them and make them part of the process. If you already work with an external agency, it’s usually difficult in practice since they bring their own pre-set systems, which goes against our fluid, tailored approach.

We work only with selected clients: visionary leaders and brands who want to build something meaningful and long-lasting. If you’re focused on quick wins or purely transactional goals, we’re probably not the right fit.

If you feel your current approach won’t get you where you want to go next:you’re ready. If you want to grow, enter new markets, or become more personal and strategic, now is the right time and VERA is the right partner for you.