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2. CEO Personal Branding Strategy

A CEO’s visibility is not a marketing accessory - it is a strategic asset.


In complex markets, trust attaches to leadership, not just to brands.


This 12-month CEO Personal Branding Strategy Program structures executive authority to actively support company growth and can be applied to any member of the management board.

1. Positioning & Narrative

Defining  what you should be known for, which themes you own publicly, and how your personal narrative supports long-term company positioning.

2. Strategic Alignment

We align your communication with corporate messaging, business development priorities, and internal governance frameworks.

3. Visibility Architecture

We structure where and how you appear: channels, formats, rhythm, and boundaries, ensuring consistency, authority, and control.

You work directly with Dženeta Schitton, in close coordination with your internal communication and management teams. We integrate additional external expertise when strategically required.

Who

is this

for

This program is designed for senior decision-makers operating in complex market environments.

CEOs and managements who see visibility as a strategic asset

Executive board members navigating complex investor and stakeholder environments

Managers in regulated or credibility-sensitive industries

Companies where long-term growth depends on visible, trusted authority

What

you

gain

A clearly defined executive positioning that the market recognizes
Strategic control over what you communicate - and what you don’t
Consistent alignment between your visibility and company objectives
Strengthened trust among investors, partners, and key stakeholders

Key Strategic Areas

Executive positioning and authority architecture

CEO narrative development and public theme ownership

Visibility in complex stakeholder environments

Alignment between CEO communication and corporate strategy

Reputation management and governance considerations

Long-term authority and thought leadership development

Managing public presence during critical business moments

Structuring CEO visibility across media, events, and digital platforms

Building durable executive credibility beyond short-term trends

VERA Method

Our work follows a structured, phased approach: defining positioning, aligning internal communication, and building consistent executive authority over time.

Each step is coordinated with your internal teams and governance frameworks to ensure credibility, coherence, and strategic impact.

Why it Matters

In credibility-driven industries, people want to understand who stands behind a company.

Seeing the person behind the role builds trust, reduces uncertainty, and makes strategic decisions easier.