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Selected experts inside your company already shape how your services are perceived.
The question is whether that visibility is structured and aligned with your business objectives.
This program helps your expert teams communicate strategically while protecting company reputation.
Defining how each selected expert should be positioned publicly and which themes they represent.
Ensuring their visibility supports company strategy, sales efforts, and internal messaging.
Establishing clear communication guidelines to protect reputation and reduce risk.
You work directly with Dženeta Schitton in coordination with your internal management and communication teams, with additional external experts integrated when required.
Who
it’s
for
Companies that want to activate internal expertise as a visible market asset
Organizations where experts play a key role in business development
Firms operating in credibility-driven or regulated environments
Businesses seeking structured visibility, not uncontrolled exposure
What do
you gain
Expert positioning within the company framework
Translating expertise into market-relevant communication
Structuring visibility across digital and professional platforms
Aligning expert communication with business development goals
Defining internal communication guidelines and boundaries
Managing reputational and regulatory considerations
Building consistent expert presence over time
Turning internal knowledge into external credibility
Our approach follows a structured, phased model: identifying the right experts, defining their positioning, and building consistent communication within clear boundaries.
Each step is aligned with your internal teams to ensure visibility strengthens business objectives while protecting reputation.
In many industries, clients and partners evaluate companies through the expertise of the people behind them.
When expert communication is structured and aligned, it strengthens credibility, supports sales conversations, and reinforces long-term positioning.
