Communication and business are two halves of a whole, bound by people.
Our cooperation doesn’t stop at messaging - it extends into shaping the business itself. At VERA, we take practical, concrete steps to connect business strategy and communication into one strong, future-ready system.
Want to prepare for expansion, investment, or new revenue streams.
Need a partner who can connect strategy, positioning, and narrative into one coherent system.
Value long-term resilience and clarity over quick wins.
Most businesses approach communication and business strategy as separate tasks. Marketing teams work on messages, visuals, and campaigns, while leadership focuses on business models, pricing, partnerships, and expansion plans.
The result?
Messages that sound good but don’t support real goals. Strategies that make sense on paper but feel disconnected when shared with the world. Teams that move in different directions, missing opportunities and eroding trust along the way.
We solve this by treating business and communication as one system, bound together by people with precisely defined roles in both systems . We think about how every business decision is communicated - from investor decks to internal workshops, from social media tone to legal disclaimers.
We help ensure that your strategy is not only clear internally but also understood and trusted externally. Every touchpoint becomes intentional and aligned, building momentum rather than confusion.
When business and communication move as one, you don’t just create plans - you create movements that people want to follow, support, and choose.
We don’t believe in playbooks or pre-made formulas. At VERA, every strategy is built around you, your vision, your goals, your market, and the people who shape your business.
This is where you work closely with me - Dženeta Schitton, founder of VERA - combining my background in law, business and communication to guide each step.
We start by deeply understanding your foundation: your business model, your offers, your internal structure, and your market position. We look at how each part connects to communication: from investor expectations to customer perceptions, from regulatory framing to internal team culture.
Together, we design a system where business decisions and communication work as one. We define not just what to say, but who should say it, when, and how - so every message aligns with your growth plan.
Once the core strategy is clear, we also decide which parts of your internal team can be included and trained to actively contribute as part of the VERA system. We then determine where external expert support is needed to strengthen the process and ensure the highest quality.
The result is a flexible, adaptive strategy that feels personal yet robust, practical yet visionary - supporting you as you move, adapt, and grow.