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Ideas worth spreading

Personal branding in a business context for founders, executives, and expert teams

06 Feb 2026

Personal Branding in a Business Context

Human-to-human communication at a professional networking event, illustrating people-led business communication that builds trust beyond digital noise.

04 Feb 2026

Collapse of Communication as We Knew It - What Comes After

Professional handshake between executives symbolizing the historical development of business trust and executive personal branding in Europe.

06 Jan 2026

The "Haftung" gap: Navigating the 500-year-old trust code of European business

Graphic illustration titled 'The Presence Paradox' showing many hands pointing toward a central silhouette, representing the scrutiny and accountability facing European executives.

28 Dec 2025

The Presence Paradox: Silence as the newest liability in European business

Executive personal branding concept showing a human figure standing out among identical figures, symbolizing human thinking and leadership in the age of copies.

18 Dec 2025

The Era of Great Average: Being Different in the Sea of Sameness

A visual representation of Europe’s shift toward human-centric communication, highlighting the rise of trust-based branding in the post-advertising era.

17 Nov 2025

Trust: The New Currency of Communication — And What This Means for Brands in a Post-Advertising Europe