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Professional handshake between executives symbolizing the historical development of business trust and executive personal branding in Europe.

06 Jan 2026

The "Haftung" gap: Navigating the 500-year-old trust code of European business

Graphic illustration titled 'The Presence Paradox' showing many hands pointing toward a central silhouette, representing the scrutiny and accountability facing European executives.

28 Dec 2025

The Presence Paradox: Executive Communication as Europe's Newest Leadership Imperative | VERA

Executive personal branding concept showing a human figure standing out among identical figures, symbolizing human thinking and leadership in the age of copies.

18 Dec 2025

The Era of Great Average: Being Different in the Sea of Sameness

A visual representation of Europe’s shift toward human-centric communication, highlighting the rise of trust-based branding in the post-advertising era.

17 Nov 2025

Trust: The New Currency of Communication — And What This Means for Brands in a Post-Advertising Europe

The era of authentic communication in Europe. Dutch politician Rob Jetten and Vera Agency founder Dženeta Schitton discussing the D66 election win in the Netherlands.

12 Nov 2025

The Beginning of a New Political Communication Era: The Dutch Elections Example and What Businesses Can Learn

A man holds a smartphone showing his own expressive selfie, symbolizing how European politicians are becoming influencers in the digital era after the EU political ads ban.

10 Nov 2025

EU Political Ads Ban Brings Major Communication Shift: The Rise of the Political Influencer