ČITAJTE VERA BLOG

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UAE goes Europe: Strategic Market Entry 2026

12 Jan. 2026

The Bridge of Trust: Navigating the New UAE-EU Energy Corridor in 2026

Professional handshake between executives symbolizing the historical development of business trust and executive personal branding in Europe.

06 Jan. 2026

The "Haftung" gap: Navigating the 500-year-old trust code of European business

Graphic illustration titled 'The Presence Paradox' showing many hands pointing toward a central silhouette, representing the scrutiny and accountability facing European executives.

28 Dez. 2025

The Presence Paradox: Executive Communication as Europe's Newest Leadership Imperative | VERA

Executive personal branding concept showing a human figure standing out among identical figures, symbolizing human thinking and leadership in the age of copies.

18 Dez. 2025

The Era of Great Average: Being Different in the Sea of Sameness

A visual representation of Europe’s shift toward human-centric communication, highlighting the rise of trust-based branding in the post-advertising era.

17 Nov. 2025

Trust: The New Currency of Communication — And What This Means for Brands in a Post-Advertising Europe

The era of authentic communication in Europe. Dutch politician Rob Jetten and Vera Agency founder Dženeta Schitton discussing the D66 election win in the Netherlands.

12 Nov. 2025

The Beginning of a New Political Communication Era: The Dutch Elections Example and What Businesses Can Learn