EN / DE / BS Contact
CEO branding

Personal reputation for CEOs

We take what is often called CEO branding a step further, to a lasting reputation in your industry and among your clients. Your company's marketing carries the brand, while your personal reputation as CEO shows the market who runs the company and which values and expertise it stands on.

Who it is for

Be the name the market recognises

For CEOs of new or established companies who want one person to stand in front of the brand, and for companies setting out in a new direction or into new markets. As CEO, your personal reputation makes your company more recognisable in the market, opens new personal business opportunities for you and gives clients and partners your view of the business and the industry.

How the VERA Communication Model works

The CEO, the face of the company

CEO COMPANY-WIDECOMMUNICATION
CEOCompany-wide communication
Working together in two steps

The workshop and the one-year CEO programme

The workshop gives us the opportunity to get to know you and your industry and to assess together whether the one-year CEO programme is the right choice for you.

Step 1

VERA Workshop

Every engagement starts with a workshop. Beforehand, we study your industry and the way its CEOs and experts communicate today. At the workshop you learn how the VERA Communication Model can be applied in your industry and your company, and together we assess whether the conditions for introducing it are in place. After the workshop you receive communication guidelines for the whole company, tailored to your industry.

  • How your industry communicates today and where the gaps are
  • How the VERA Communication Model can be applied in your company
  • Communication guidelines for the whole company, tailored to your industry
More about the workshop
Step 2

One-year CEO programme

Based on the guidelines from the workshop, we discuss with your team the main business goals and what we want to achieve with the CEO's communication. We connect this with your needs, products and services. Over one year we support you in creating content that is authentic to you and your industry, together with your communication team.

  • Strategy: what you publish, how and why, and what the goal is
  • A content plan connected to your business goals
  • Support with publishing and public appearances
  • 1:1 coaching throughout
personal branding or personal reputation?

Why we speak about personal reputation

CEO branding usually describes how a person is presented online. Reputation is what clients, partners and employees say about you when you are not in the room, and it grows from the work itself: from client meetings, industry events and the way you speak about your field.

We build your online presence on the rules of conduct your industry follows in the offline world. What you publish then reflects the standing you already have in your industry, so it stays credible for the people whose trust your company depends on.

Questions

Frequently asked

What is CEO branding?

CEO branding is the common term for building the public profile of a company's CEO. At VERA we build it as part of personal reputation and in line with the industry's rules of conduct. In this way the CEO (and the management team, if you wish) become known for real expertise in the industry, and that trust then carries over to the company.

Who helps CEOs build their public reputation?

VERA in Vienna works with CEOs of new and established companies. The work begins with a positioning workshop and continues with a one-year CEO programme together with your communication team. Among the additional services is VERA Portrait, a package in which we work with external partners on professional photographs for you, with advice on style and clothing.

How long does the CEO programme take?

The CEO programme runs for one year. We create the content together, with coaching and support for you. Your communication team supports us in this and will continue to support you in the same way once the year is over.

Do I have to be active on LinkedIn?

LinkedIn is only one of several channels. In the programme we decide what you publish, how and where, based on how your industry communicates and on your business goals. In some cases a well-kept LinkedIn profile is all you need.

More on the FAQ page. Also see: Companies · Additional services

Let's talk about your company

Book a 30-minute first conversation, or send a short enquiry and we will get back to you within a few working days.

Book a first conversationSend an enquiry