The VERA Workshop focuses on your industry and on how every level of your company should communicate within it, from management and experts to employees, in your home market and, if you plan to expand, in your new markets. You leave the workshop with written communication guidelines for the whole company.
Many excellent specialists run LinkedIn workshops for companies today. Most of these workshops, however, have two limitations.
First, they focus only on LinkedIn. Expert communication is much broader and, depending on the industry, includes professional events, media, professional associations, client meetings and other channels.
Second, even where LinkedIn is concerned, the advice is mostly aimed at employees. Experts, middle and senior management have a different reputation to protect, so different rules of conduct apply to them.
The VERA Workshop covers all these levels and channels. When specialised LinkedIn training for employees themselves is needed, we recommend trusted specialists from our network of external partners.
After the workshop we assess together whether the conditions are in place to introduce the VERA Communication Model, through CEO branding or the role of Fractional CMO.
We study how your industry and your competitors communicate and how their experts are positioned today. If you plan to enter a new market, we analyse that market too: who builds trust there, through which channels and by which rules.
We show how the VERA Communication Model can be applied in your company, what should be communicated and what is better avoided.
You receive written communication guidelines for management, experts and employees, tailored to your industry.
Management gets a clear picture of how trust is built in its industry and what part it can play in that.
Experts get a simple framework: which topics they speak about, where and with what goal, in line with the company's strategy.
Employees gain confidence because they know what they can share about their work and where the limits lie, which lets them represent the company as its ambassadors.
The VERA Workshop is a one-day workshop for companies that begins with an analysis of your industry and ends with written communication guidelines for management, experts and employees, which apply to LinkedIn and other channels.
A LinkedIn workshop for companies usually focuses on the platform itself and on the employee level. The VERA Workshop covers all the channels that matter in your industry and all levels, from management and experts to employees, because different rules apply to each level.
The management team and the people who run the company's communication take part, and key experts where needed. The resulting guidelines apply to the whole company, including employees who do not attend the workshop itself.
After the workshop the company receives written communication guidelines for management, experts and employees, tailored to its industry. The guidelines stay with the company.
The workshop shows how investing in experts and their expert reputation is reflected in the employer brand itself, and how it can be communicated as one of the key advantages for experts considering joining the company.
When specialised LinkedIn training for employees is needed, we recommend trusted specialists from our network of external partners. The training builds on the guidelines from the workshop, so it follows the framework the company has already set.
The VERA Workshop takes one day. Beforehand, we study your industry and how your competitors and their experts communicate, in your home market and, where needed, in your new market, and afterwards we prepare the written guidelines.
See also: CEO branding · Fractional CMO
Book a 30-minute first conversation, or send a short enquiry and we will get back to you within a few working days.
