VERA BLOG LESEN

Ideas worth spreading

European consumers want fewer, more relevant ads according to the 2025 IAB Europe Kantar study.

29 Sep. 2025

Why investing in organic communication beats spending on ads in Europe

The future of fashion in Europe: from compliance to connection, how brands can win the next generation of consumers.

17 Sep. 2025

Expanding to EU: new EU fashion regulations and human centric communication

07 Juli 2025

The Future Is Fluid: Rethinking Agency Model for the AI era

30 Juni 2025

Battle for Attention: Going Beyond Visibility and Credibility

23 Juni 2025

Visibility vs. Credibility: What Chasing Attention Can Cost You

16 Juni 2025

Leadership Visibility: Human-Centric Branding for AI & Human Discovery