VERA BLOG LESEN

Ideas worth spreading

A visual representation of Europe’s shift toward human-centric communication, highlighting the rise of trust-based branding in the post-advertising era.

17 Nov. 2025

Trust: The New Currency of Communication — And What This Means for Brands in a Post-Advertising Europe

The era of authentic communication in Europe. Dutch politician Rob Jetten and Vera Agency founder Dženeta Schitton discussing the D66 election win in the Netherlands.

12 Nov. 2025

The Beginning of a New Political Communication Era: The Dutch Elections Example and What Businesses Can Learn

A man holds a smartphone showing his own expressive selfie, symbolizing how European politicians are becoming influencers in the digital era after the EU political ads ban.

10 Nov. 2025

EU Political Ads Ban Brings Major Communication Shift: The Rise of the Political Influencer

Executive branding visual for a blog post about personal branding in traditional and modern industries, illustrating the importance of aligning online presence with professional communication codes.

22 Okt. 2025

The Rule of Context: Why Your Personal Branding Strategy Must Match Your Industry's Communication Code

13 Okt. 2025

The Mathematics Behind Personal Brand Equity: Why Social Media Metrics Miss the Mark

executive in a business setting, symbolizing executive branding beyond social media platforms like LinkedIn. Professional branding, leadership, and business success.

06 Okt. 2025

Executive Personal Branding: How Strategic CEO Branding Drives Business Performance