What is often called personal branding, VERA builds from your expertise, so your clients trust you before the first meeting.
You are building your own business and want more people to know about your expertise. Building an expert reputation helps you win clients' trust, increase sales and open the way to new collaborations and partnerships.
As a founder, your name is where everything starts. From your expertise, communication opens outwards and reaches a community, then clients, then partners and collaborations. On this basis, you can also develop your own products and services.
The same track works for experts who still work in a company and plan to start their own business. You build your name in the field first, with a clear view of the legal limits of your current position, so clients already know you when you go independent.
Working together starts with a first consultation and continues with a business and communication plan. Coaching and VERA Portrait are among the additional services.
Every engagement with founders starts here. In a paid 90-minute consultation you get a clear overview of your business and your expert brand. If we continue with the business and communication plan, the fee is credited against its price.
We create a business and communication plan tailored to you and help you bring it into everyday work, as a system you can run yourself. Where it makes sense, we also set up AI tools that help you stay as independent as possible.
Personal branding often stops at the surface: a profile picture, a posting rhythm and a growing number of followers. An expert brand starts from what you know and what clients come to you for.
It is built in client meetings, in your community and in your professional field, and your online presence then makes it visible to the right people. This makes it more durable, and harder for anyone to copy.
Personal branding is the common term for building your public profile. An expert brand includes your public profile too, and puts much more emphasis on your expertise, so the profile grows organically out of what you know, the problems you solve and the trust you have earned in your field.
No. This is a personalised approach, 1:1 and built around your own business. Together we create your business and communication plan, and you run it in your daily routine, with coaching and trusted specialists where needed.
An expert brand grows from trust in a defined field. A smaller audience that knows your work well brings more clients and partners than a large audience that only watches.
Yes. Many experts build their name in the field while they are still employed, so clients and partners already know them when they go independent. We work with a clear view of the legal limits of your current position, and lay the basis for your own products and services.
Yes. The same approach works for consultants, advisers and independent experts who build their business on their own name and expertise.
More on the FAQ page. Also see: Companies · CEOs
A paid first consultation of 90 minutes, online, for a clear overview of your business and your expert brand. If we continue together, the fee is deducted from your first package.
